THE BUSINESS OF LASER TAG
Laser tag equipment has held a strong central position within the amusement attractions industry, with laser tag systems providing many fun center operators a reliable and consistent revenue stream.
In the amusement and family entertainment center indoor business there are a few key activities : Laser Tag, Go-Karts, Indoor Playgrounds, Amusement Rides, Coin Operated Games and Blacklight Miniature Golf being the most prominent
For the successful operator, each activity has to balance a delicate tight-rope of purchase cost, entertainment value, operating costs, space requirements and return on investment. As with many fun center attractions, when it comes to Laser Tag Equipment, it’s all about through-put.
Most commercial equipment suppliers tend to demonstrate the market power of their laser tag system with graphs and illustrations that indicate 100% usage and a fast time to return on investment calculation. “If you have 20 laser tag vests and run at 90% to 100% capacity, here’s how fast our laser tag equipment will drive a return on your investment.”
This can sometimes be deceiving. Other than a few opening weekends, keeping your laser tag business running at even 70% of capacity year-to-year is a challenge at best.
Your laser tag systems, battery life, arena maze layout, number of players and your complete amusement attractions activity mix all play a vital role in keeping your guests excited and motivated to come back and play again and again.
Equipment For Laser Tag
A good game of laser tag is a fun and exciting experience and appropriate for many different age groups and applications. From stand-alone laser tag centers, to paintball operators who wish to expand their current operations with some outdoor equipment, to the local event rental company who provides a mobile party or group event services, laser tag has a place with all.
Since the mid 1980’s laser tag systems have evolved as pressure from other entertainment markets (think video games) has increased the players expectations for what a good game of tag should look and feel like. Games like Call of Duty and Halo have created a new benchmark in interactive entertainment that many successful laser tag business owners have aspired to. Themed, special efx attractions that feature the game of laser tag.
We don’t even talk about equipment for laser tag until we have proven there is a real market opportunity and it is the right attraction for your amusement goals. Some manufacturers would have you thinking that laser tag is the prefect choice for everyone, pull their commission out and move onto the next customer. That’s bad karma.
Dual Injection Mold Process. Twice the protection, aggressive look and feel.
We are successful when you are. For our customers looking to start a laser tag business, fun center, indoor party center or other outdoor attraction starts with a full feasibility analysis. Is there are a viable market locally to support a strong business case and a healthy return on investment for you?
If there is, we follow that with a comprehensive marketing strategy to ensure your laser tag business is exploiting every revenue opportunity in your area that aligns with your business goals. Parties, groups, events, team-building and custom member/league games all add up to busy weekdays and sold-out weekends.
If you are looking for commercial laser tag equipment to start or grow your business we can help by partnering with you for long term success.
Contact us today for a free consultation and no obligation business proposal, or call the office direct at (604)755-7942